TDC is in a very competitive and dynamic evolving business area with rapidly changing market conditions and at the same time the existing budget and forecasting system in TDC was more than 20 years old and not supporting the local preparation of the budget and forecast . TDC wanted a new planning and forecasting system that dynamically could support the local business controllers planning and forecast preparation and the group finance functions.
The local business controllers used large Excel spreadshets for planning and forecasting for each product area. The many spreadsheets contained in many different setups i.e historically subscription volumes, churn rates, new adds, ARPU calculations (average revenue per user) and COGS. Furthermore, in many different mathematical ways the business controllers made predictions and manual adjustments in the product area spreadsheets. The many handheld local spreadshets was a risk in itselves as they were very person dependend and made planning and forecasting very time consuming.